Demand Chain Network in Automotives Industries in Surabaya

SUSILO, JIMMY (2012) Demand Chain Network in Automotives Industries in Surabaya. [Undergraduate thesis]

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Every business have their own way to generate their profit. Some strategies applied in companies to reach their goals. For manufacturing companies, some of them use supply chain management to optimize their production activities. There are another method called Demand Chain Management. If supply chain management control the product from the supplier, demand chain management is vice versa, demand chain management will control the flow of product on the view of customer. Demand chain management could not easily adapt like supply chain management. Company need to concern to consumer needs, consumer expectation, trends, and another factor that could effect consumer behaviour to buy those product. Adapting right demand chain management can help company to produce or sell a right product at right time in the right place. Company also need a partner to work with. For automotive dealer, partner could be formed in leasing companies, insurance companies, service station, car community, used-car division and rent car company. Partner will work together with company to settle benefitable relationship. Companies also need choose right partner for their network. Right partner means, a partner which can increase companies value which can lead to customer satisfaction. Companies which have huge amount of network member does not guarantee that they have good network. Hopefully demand chain management could be combined with good networks and will come up with good business strategy. In one side Demand chain management will give what customer want, in another side good network can increase customer satisfaction for those product.

Item Type: Undergraduate thesis
Uncontrolled Keywords: Demand Chain Network
Subjects: H Social Sciences > HF Commerce
Divisions: Academic Department > Department of MKU
Depositing User: Hari Subagijo 201031
Date Deposited: 11 Apr 2014 07:53
Last Modified: 11 Apr 2014 07:53

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