Leadership And Business Networking in a Radio Station

WIRATAMA, HIERONIMUS ARIE (2012) Leadership And Business Networking in a Radio Station. [Undergraduate thesis]

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Official URL: http://digilib.ubaya.ac.id/pustaka.php/228637

Abstract

In the changes in current era nowadays, services business entity are required to give more qualified services to be survive in the market and to compete to the other competitors that will affected the business performance in the market. Many new services business entity in the media in Indonesia are established and develop. This led to the intense of competition to get the market share of media business with the strategies that apply by each of the media enterprise. To be able to compete in the market and survive is require the appropriate and in accordance to reach the goal of the media enterprise. The selection of proper strategy is necessary for a leader to choose, and with her leadership style which able to motivate her subordinates to give their best for their job and also to influence people around her to support her idea by the business networking. So that the leader able to complete the organization’s goal, it requires the appropriate leadership style to lead her subordinates and to approach people to be her business networks and to support her idea become reality. The selection of appropriate leadership style will affect the performance of the leader in leading the organization and the organization’s performance itself. In this thesis the author discuss about the influence of the leadership style to lead the members of the organization and to get the business networking to support the leader to achieve the goal of JJFM radio station in Surabaya. With the servant leadership style and participative leadership style apply by the radio manager it help her to lead her subordinates. And with the friendship/social supports business networking style It help the leader to get her business networks to support her to accomplish the organization’ goal.

Item Type: Undergraduate thesis
Uncontrolled Keywords: leadership style, participative friendship, social supports business networking style
Subjects: H Social Sciences > HF Commerce
Divisions: Academic Department > Department of MKU
Depositing User: Hari Subagijo 201031
Date Deposited: 11 Apr 2014 10:22
Last Modified: 11 Apr 2014 10:22
URI: http://repository.ubaya.ac.id/id/eprint/10551

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