PERSPEKTIF PEMASARAN: STRATEGI GLOBAL ATAU REGIONAL?

Murhadi, Werner Ria (2003) PERSPEKTIF PEMASARAN: STRATEGI GLOBAL ATAU REGIONAL? Manajemen & Bisnis, 2 (1). pp. 44-52. ISSN 1412-3789

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Abstract

Although in both economic literatures and practices the most frequently used catchword is "globalization", the current company environment in reality is not characterized by such worldwide multilaterally or an increasing degree of homogeneity in customer tastes. Recent research suggests that globalization is a myth. Far from taking place in a single global market, most business activities by large firms take place in regional blocks especially in A FTA, NAFTA, and European Union. Nevertheless, some indications point to a transition from regionalization to globalization in the long run.

Item Type:	Article
Uncontrolled Keywords:	Globalisasi, Regionalization
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Eko Setiawan 194014
Date Deposited:	01 Oct 2012 01:20
Last Modified:	24 Mar 2021 14:21
URI:	http://repository.ubaya.ac.id/id/eprint/1121

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