Studi Perilaku Konsumen Pengujung Surabaya Town Square (Sutos) di Surabaya

POEDJIONO, VICKO ARLANDA (2011) Studi Perilaku Konsumen Pengujung Surabaya Town Square (Sutos) di Surabaya. [Undergraduate thesis]

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Official URL: http://digilib.ubaya.ac.id/pustaka.php/223987

Abstract

The human needs has been unlimited. Every individu has needs and want of each. So as the produsen or marketer must be clever to see what the consumer need and want, who always change everytime. Because of that so need to do observation about the consumer behavior of the Surabaya Town Square. This observation use the deskriptif observation with Sutos consumer as the sample at last 3 month visiting. The total of sample which used are 100 person. The result from this observation is consumer characteristic consist of what they buy, who influences in the buying, when they buy, where they buy, why they buy, how they buy, how often they buy, how they evaluate.

Item Type: Undergraduate thesis
Uncontrolled Keywords: Consumer behavior, What they buy, who influences in the buying, when they buy, where they buy, why they buy, how they buy, how often they buy, how they evaluate.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Moch. Ali Syamsudin 197011
Date Deposited: 02 May 2014 03:06
Last Modified: 02 May 2014 03:06
URI: http://repository.ubaya.ac.id/id/eprint/12600

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