THE COMPETITIVENESS INDICATOR OF SMALL BUSINESS IN SURABAYA

Santoso, Henrycus Winarto (2012) THE COMPETITIVENESS INDICATOR OF SMALL BUSINESS IN SURABAYA. In: Proceeding The 9th International Annual Symposium on Management. Departement of Management Faculty of Business and Economics Universitas Surabaya, Surabaya, pp. 157-167. ISBN 978-979-99365-6-1

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Abstract

At this moment, there are many various model and framework of firm competitiveness have been presented. However, their application is still very low empirically moreover at small business context in Indonesia. This paper is written based on empirical research into 47 small business owners in Surabaya on June-September 201 1, trying to reveal the kind of factors and indicators of the small business competitiveness according to the owners perception. The approach which is used in this research based on the framework of Assets-Process-Performance (APP). The validation of APP Framework as the Invention of this Research is expected to be able to use by all small businessman in Surabaya and for the consideration in arrange the strategy to increase small business competitiveness.

Item Type: Book Section
Uncontrolled Keywords: Competitiveness, Small business, Indicator, Factor, APP Framework, model, framework.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Business and Economic > Department of Economic
Depositing User: Eko Setiawan 194014
Date Deposited: 02 Nov 2012 07:33
Last Modified: 02 Nov 2012 07:33
URI: http://repository.ubaya.ac.id/id/eprint/1451

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