Tjandra, Edward and Rahardja, Christina and Darmasetiawan, Noviaty Kresna (2010) ONLINE AIRLINE TICKETING PREFERRENTION AT SURABAYA. In: Proceedings The 7th Ubaya International Annual Symposium on Management : Winning New Customers Through Value and Networking, 20, University of Surabaya.

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Airlines become a market with many alternatives for consumers to take a trip. Now, there are 46 airlines companies for 2008, likes Air Asia, Batavia Air, Garuda Indonesia, Lion Air, Mandala Air, Merpati, Sriwijaya Air, so on. Those result a strive competition between the airline company. Some airlines offer online ticketing for improving the convinience of their services, so consumers who want to reservation online airline ticketing may access through There are four dimensions for online preferrention; time, price, services and alternatives (Hollensen, 2003). This research to describe students' preferrention on airline ticketing. Sampel for 204 students of university at Surabaya are taken with probability sampling. Analysis used descriptive statistics such as, mean, standard deviation, cosstabulation and frequencies. Results of this research show there are many diverse dimensions of preferrention that students of university at Surabaya said important for online airline ticketing, its different for gender, age, and the year of they entry to the university. Futhermore, airlines company should coordinate their online service accurately and friendly, further research can be done with bigger sample or another object.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: online airline ticketing preferrention, price, time, services and alternatives.
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Karyono
Date Deposited: 20 Feb 2012 04:00
Last Modified: 13 Apr 2021 15:04

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