Implementation of Value Chain Analysis in The Broiler Supply Chain Agribusiness

Oktavera, Rini and Andajani, Erna (2013) Implementation of Value Chain Analysis in The Broiler Supply Chain Agribusiness. In: 10th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT. Management Department, Denpasar, Bali. ISBN 978‐979‐99365‐7‐8

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Abstract

Animal protein has more competitive advantages compared with other vegetable protein due to higher essential amino acid content. Animal protein has good effect in developing human intellectual and growth. The average consumption portion of Indonesian people for animal food is very low, 81.9 gr/day from ideal standard 150 gr/day (WNPG, 2008). While the potential of population poultry (duck, layer, broiler, chicken free-range, quail) in East Java is very big, even this layer population is 30.74 % of national population which result 379.288. Animals commercial poultry feed production of East Java is the highest in Indonesia weighs 2,713,070 tons/year in 2007 or 34,78 % of the national product.. However, the market demand and poultry price of the product for both broiler and layer are fluctuating depending on availability of input and output supply. This is caused by lack of coordination, synergy and effectiveness of poultry agribusiness policy and the limit of information about performance of supply chain management. Broiler is one of animal protein sources that fulfills domestic and export demand. Broiler agribusiness has complete individual plants and facilities constituents from downstream to upstream that can absorb a lot of workers. Therefore the purpose of this research can be divided into two categories as follows : the general purpose and specific purpose. The general purpose is to know the alternative scenarios which can be relevant to optimize supply chain performance of broiler and to help the government determine the policy of poultry. The specific purpose is to map broiler supply chain using value chain analysis and to understand the “current state” of the whole supply chain from animal production to purchase of meat products which is described in Big Picture Mapping. The next step is to analyze values added in each of the individual plants and facilities of this supply chain using Hayami Method Big Picture Mapping shows the result of value chain analysis consisting of six groups of small business. The result of the value added analysis of the individual plant and facilities shows that independent farmers, collectors, processing nuggets have obtained an optimal return. Key Words : Supply chain management, Value chain analysis, Hayami Method, Broiler Agribusiness

Item Type: Book Section
Uncontrolled Keywords: Supply chain management, Value chain analysis, Hayami Method, Broiler Agribusiness
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Erna Andajani 31137
Date Deposited: 20 Jun 2014 02:18
Last Modified: 20 Jun 2014 02:18
URI: http://repository.ubaya.ac.id/id/eprint/17623

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