The Motivation of Surabaya Society on Switching Mobile Phone Number

KRISNADIPUTRA, KEVIN (2014) The Motivation of Surabaya Society on Switching Mobile Phone Number. [Undergraduate thesis]

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Trend of increasing mobile phone number churn rate makes several mobile phone number providers concern to anticipating the issue. This research emphasizes on the motivation of Surabaya society on switching mobile phone number. The purpose of this study is to explore the people’s motivation on switching mobile phone number due to increasing churn rate that’s happening in Indonesia. Information from the interview are analyzed based on Vroom’s expectancy theory to break down the human motivation based on the three elements. The result shows that there are basic motivations from the expectancy of people to switch their mobile phone number and it is supported by the simplicity to change mobile phone number. The knowledge from this research might be usefull for mobile phone number providers to know the basic motivation of their customer

Item Type: Undergraduate thesis
Uncontrolled Keywords: Motivation, Consumer Behavior
Subjects: H Social Sciences > HF Commerce
Divisions: Academic Department > Department of MKU
Depositing User: Eko Wahyudi 197013
Date Deposited: 16 Sep 2014 08:17
Last Modified: 16 Sep 2014 08:17

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