Kwan, Melinda Christanti (2010) Enviropreneurship : Managing Ecolabel Procurement and Marketing. Seminar Nasional Teknologi Informasi dan Aplikasinya (SENTIA) 2013, 2. ISSN 2085-2347
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Abstract
This paper presents the effort that many organizations worldwide arc making to purchase products and services that Are less harmful to local and global environments. Many of these private firms are working to improve the environmental performance of their operations and products and eco-label procurement and marketing has been a logical extension of this work. The paper presents how eco-label procurement and marketing is used by them as a means towards improving their products and operations from environmental perspective to reduce risk, total cost of ownership and improve procurement and marketing performance.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | entrepreneurship, environment, ecolabel, procurement, marketing. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Polytechnic > Diploma in Marketing |
| Depositing User: | Eko Setiawan 194014 |
| Date Deposited: | 09 Mar 2015 06:02 |
| Last Modified: | 22 Sep 2023 07:33 |
| URI: | http://repository.ubaya.ac.id/id/eprint/23548 |
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