THE USE OF REUSABLE SHOPPING BAG AS FORM AS GREEN MARKETING IN RETAIL INDUSTRY

Yatna, Chicilia Nova and Setyawan, Andhy (2014) THE USE OF REUSABLE SHOPPING BAG AS FORM AS GREEN MARKETING IN RETAIL INDUSTRY. In: Proceeding 11th International Annual Symposium on Management. Department of Management Faculty of Business and Economics Universitas Surabaya, Surabaya. ISBN 978-979-99365-6-5

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Abstract

The issue of environmental sustainability attracted the attention of various parties in recent decades. The use of plastic shopping bags in excess is a serious threat to the environment, such as climate change and global warming. This article focuses on the use of reusable shopping bags as an alternative offered by the retail industry, as a form of green marketing. Liveliness of the retail industry in influencing consumers to use reusable shopping bags will make a major contribution to the reduction of plastic waste. The result of this conceptual study is hoped to provide insight and practical recommendations for the retail industry to increase consumer awareness and knowledge in maintaining environmental sustainability

Item Type: Book Section
Uncontrolled Keywords: reusable shopping bag, green marketing
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Eko Setiawan 194014
Date Deposited: 08 Jul 2015 02:11
Last Modified: 31 Aug 2016 05:32
URI: http://repository.ubaya.ac.id/id/eprint/24975

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