Sujatmiko , Guguh (2015) Below The Line: Media Strategy in Improving Promotion of Independent Choir In Surabaya. Case Study: Concert of Coro Semplice Indonesia. In: International Conference of Organizational Innovation. Airlangga University, p. 12.
Preview |
PDF
Below The Line_Abstract.pdf Download (11kB) | Preview |
![[thumbnail of Below The Line.pdf]](/style/images/fileicons/application_pdf.png) |
PDF
Below The Line.pdf Restricted to Registered users only Download (1MB) | Request a copy |
Abstract
Coro Semplice Indonesia, an Independent Choir came from Surabaya, East Java, Indonesia, was formed by a few people who have the same desire to continue a hobby in the field of music. Choir has no institutions that have the capital, so the members have an active role to raise funds independently, to holding annual concerts. With the very limited funds, Coro Semplice Indonesia needs best media strategy to promote the annual concert. This study used qualitative methods with observation and analysis of media strategy, Below The Line, which was selected as the media messenger also quantitative with questioner to know which media has the best penetration for audience. The purpose of this study to determine what media has the most extensive range with the cheapest cost. Results showed that short messages service has the highest effectiveness of the message, to the personal and direct targeting of individuals system. This study is useful as a form of reference for the promotion of other organizations that have limited funding sources. Keywords: Choir, Media, Advertising, Strategy
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | Choir, Media, Advertising, Strategy |
| Subjects: | H Social Sciences > H Social Sciences (General) N Fine Arts > NE Print media |
| Divisions: | Faculty of Creative Industry > Department of Product Design and Management |
| Depositing User: | GUGUH SUJATMIKO |
| Date Deposited: | 14 Aug 2015 06:35 |
| Last Modified: | 14 Aug 2015 06:35 |
| URI: | http://repository.ubaya.ac.id/id/eprint/25211 |
Actions (login required)
 |
View Item |
