Wiyono, Allen (2015) Pengaruh Green Brand Image, Green Satisfaction, dan Green Trust Terhadap Green Brand Equity Merek LG di Surabaya. [Undergraduate thesis]
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Abstract
Penelitianinibertujuanuntukmengetahuidanmenganalisispengaruhvariabel green brand image; green satisfaction; dangreen trustterhadapgreen brand equitypadamerek LG di Surabaya, Indonesia. Pengolahan data dilakukandenganmenggunakanStructuralEquation Modeling (SEM)dengansoftwere AMOS 18.Teknikpengambilansampel yang digunakanadalahnon probability sampling denganjenis purposive sampling. Data diperolehsecaralangsungdariresponden yang memenuhipersyaratankarakteristikpopulasimelalui proses penyebarankuesioner. Jumlahsampel yang digunakandalampenelitianiniberjumlah 150 responden. Hasilpenelitianinimenunjukkanadanyapengaruhgreen brand imageteradapgreen satisfaction, green brand imageterhadapgreen trust, dangreen satisfaction terhadapgreen brand equity. Pengaruhgreen brand imageterhadapgreen brand equitydangreen trustterhadapgreen brand equitydinyatakantidakterdukung
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | grren brand image, green trust |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Eko Wahyudi 197013 |
| Date Deposited: | 21 Aug 2015 08:17 |
| Last Modified: | 28 Aug 2015 08:28 |
| URI: | http://repository.ubaya.ac.id/id/eprint/25276 |
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