Descriptive Study of Su Trading Company Distribution Channels in Madura

Suciadi, Imelda (2012) Descriptive Study of Su Trading Company Distribution Channels in Madura. [Undergraduate thesis]

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Abstract The demand of poultry meat has an increasing trend over the last six years. The demand of poultry feed also increase too, in seasonal trend. As the supplier of poultry feed, SU trading company need to respond to the increase in demand. SU trading company engaged in poultry feed distributors that sell in a mass numbers or retail, and it has been stablished for more than 20 years. This study aims to describe the process of distribution and transportation activities that implemented by SU trading company, Focusing on transportation system in improving efficiency. With Descriptive statistic, utilizing Maps and tables this studies analyzes the distribution of new hope chicken feed from the PT. New Hope factory to the end consumers. The results of this research shows the process of distribution activities implemented by SU trading company, that affects the effectiveness and the efficiency of the company. The transportation system needs a systematic plan to anticipate high demands from the customers (Breeder groups and Agents) during seasonal events, such as: Festive season, New years eve, Christmas, and harvest of corn.

Item Type: Undergraduate thesis
Uncontrolled Keywords: Descriptive study, Trading company
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Business and Economic > Department of Economic
Depositing User: Sugiarto
Date Deposited: 06 Feb 2013 07:47
Last Modified: 02 Jul 2014 08:00

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