Ariyanto, Handy Richard and Margaretha, Silvia and Indarini, Indarini (2015) Green Product Quality , Green Corporate Image, Green Customer Satisfaction, Dan Green Customer Loyalty The Body Shop Di Surabaya. The 8th NCFB and Doctoral Colloquium, . pp. 537-561. ISSN 1978-6522
Full text not available from this repository. (Request a copy)Abstract
Penelitian ini bertujuan untuk menguji Green Product Quality , Green Corporate Image, Green Customer Satisfaction, dan Green Customer Loyalty The Body Shop di Surabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan model SEM (Structural Equation Modeling). Jumlah sampel yang digunakan dalam penelitian ini sebanyak 150 responden. Temuan penelitian menunjukkan bahwa Green Product Quality dan Green Corporate Image berpengaruh positif signifikan terhadap Green Customer Satisfaction, dan Green Customer Satisfaction berpengaruh positif signifikan terhadap Green Customer Loyalty The Body Shop di Surabaya. Sedangkan, Green Product Quality dan Green Corporate Image tidak berpengaruh signifikan terhadap Green Customer Loyalty The Body Shop di Surabaya secara langsung.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Green Product Quality, Green Corporate Image, Green Customer Satisfaction, Green Customer Loyalty |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Silvia Margaretha 31106 |
| Date Deposited: | 15 Feb 2016 05:24 |
| Last Modified: | 15 Feb 2016 05:24 |
| URI: | http://repository.ubaya.ac.id/id/eprint/26690 |
Actions (login required)
 |
View Item |
