Penggunaan Rancangan Sistem Manajemen Sumberdaya Manusia Untuk Country Brand Director Di Pasar Asia

Darmasetiawan, Noviaty Kresna and Widjaja, M.E. Lanny Kusuma (2004) Penggunaan Rancangan Sistem Manajemen Sumberdaya Manusia Untuk Country Brand Director Di Pasar Asia. In: Proceeding Call for Paper Seminar : Building Competitive Advantage Through Effective Cross Cultural Management, 17-18 Maret 2004, Fakultas Ekonomi Universitas Surabaya.

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Globalization and Free Trade Era had made business competition became very competitive. In macro aspect the impact of this internationalisation made the firm had to be treated globally, and made the managers faced the great challenges. Market planning, product and production had to be coordinated to whole world base. In micro aspect, to become success one business had to develop vision, mission and the right strategy, which had to be supported by the right human resource management system. Basically, all of the job classifications need the right design of human resource management system. The "X"j?rm was a global firm from USA, produced footwear, apparel, and equipment for sports with brands that had been marketed globally, it was mean that the sale of the products had reached the whole world. Country brand director had responsibility towards one brand at the certain firm in each country. The marketing region of the X firm was divided into four big regions, including USA, Europe, Latin America, and Asia Pacific. The Asia Pacific 'regions covered China (Hong Kong included). Taiwan, Japan, South Korea, New Zealand. Australia. Singapore, and Malaysia. And Asia was groupped as a region where the economic condition was less stabil, and it became a great challenge for country brand director who had a task in Asia market. Basically, human resource management system is consist of recruitment, maintenance, training and development. The three aspects had to refer to some factors, such as business strategy, technology, organizational design/work process, behavior/role requirement, labor market, and legal environment. The human resource management system can be recommended for country brand director in X firm for Asia market. The design of this human resource management system used basic system framework for individual analysis, group and organizational from Staw to support the development of integrated human resource management system. ,

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Global vision, business strategy, technology, organization design/work process, behavior/role requirement, labor market, legal environment, human resource management system.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Eko Setiawan 194014
Date Deposited: 30 Mar 2012 06:14
Last Modified: 07 Apr 2022 04:08

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