Yang, Erick (2009) Perilaku Konsumen Alas Kaki Crocs di Surabaya. [Undergraduate thesis]
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Official URL / DOI: http://digilib.ubaya.ac.id/pustaka.php/132578
Abstract
Penelitian ini bertujuan untuk mengetahui perilaku konsumen alas kaki CROCS di Surabaya. Perilaku Konsumen ditinjau dari: who is buyer, what they buy, who is influence in the buying, why they buy, when they buy, where they buy, how they know about the product, how often they buy, how often evaluate after purchase. Menggunakan crosstabs, hasil dari penelitian ini adalah perilaku konsumen dari alas kaki CROCS di Surabaya beragam
| Item Type: | Undergraduate thesis |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Jumagi 197012 |
| Date Deposited: | 16 Mar 2016 08:38 |
| Last Modified: | 16 Mar 2016 08:38 |
| URI: | http://repository.ubaya.ac.id/id/eprint/27065 |
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