INFLUENCE OF AWARENESS, PERCEIVED QUALITY, UNIQUENESS, SOCIAL IMAGE, AND HOME COUNTRY ORIGIN TO PRICE PREMIUM AND LOYALTY ON HÄAGEN DAZS PREMIUM PACKAGED ICE CREAM IN SURABAYA

Hamdany, Sutrisno and ., Indarini and Anandia, Dudi (2016) INFLUENCE OF AWARENESS, PERCEIVED QUALITY, UNIQUENESS, SOCIAL IMAGE, AND HOME COUNTRY ORIGIN TO PRICE PREMIUM AND LOYALTY ON HÄAGEN DAZS PREMIUM PACKAGED ICE CREAM IN SURABAYA. In: 13th Insyma, 18th-20th, Ho Chi Minh City-Vietnam.

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Abstract

Abstract – This research aims to analyze the influence of variables: Awareness, Quality, Uniqueness, Social Image, and Home Country Origin to Price Premium and Loyalty. This type of research is causal research. The research uses a quantitative approach. Source of data used is primary data that is by distributing questionnaires. The sample used in this study were 150 questionnaires that have been distributed in Surabaya. The sampling technique used is judgment sampling and the data will be processed using SPSS 18.0 for Windows and AMOS 18. The results obtained indicate a significant effect on awareness, quality, social image, and the home country of origin to price premium, as well as the social image, home country of origin, and uniqueness to loyalty. While the influence of uniqueness to price premium is not proven . Influence of awareness and quality to loyalty also not proven.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Indarini 3127
Date Deposited: 16 May 2016 07:45
Last Modified: 16 May 2016 07:45
URI: http://repository.ubaya.ac.id/id/eprint/27733

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