"MANAGING ACROSS CULTURE" SEBAGAI UPAYA MEMBANGUN KEUNGGULAN KOMPETITIF PERUSAHAAN

Rahayu, Siti (2004) "MANAGING ACROSS CULTURE" SEBAGAI UPAYA MEMBANGUN KEUNGGULAN KOMPETITIF PERUSAHAAN. In: Proceeding Call for Paper Seminar : Building Competitive Advantage Through Effective Cross Cultural Management, 17-18 Maret 2004, Fakultas Ekonomi Universitas Surabaya.

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Abstract

Globalization era make a culture have an important position in a company. Company management must make policies to adapt with the external and internal environment. Cultural learning will be an alternative to give a provisioning to the employee. Employee must ready to confront with the different culture in internal and external environment. The leader in a company should manage the cross culture, because the leader have the bigger potention to cultivate and strengthen the corporate culture. If the leader can manage the cross culture, they will be a competitive advantage. But if the leader can't manage the cross culture, the performance of the company will be decrease

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Culture, Corporate culture, Cross culture
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Eko Setiawan 194014
Date Deposited: 03 Apr 2012 01:54
Last Modified: 03 Apr 2012 02:01
URI: http://repository.ubaya.ac.id/id/eprint/278

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