The Robust Emotional Design: An Application of Design of Experiment incorporating with Ergonomics

Hartono, Markus (2009) The Robust Emotional Design: An Application of Design of Experiment incorporating with Ergonomics. Proceedings 5th National Industrial Engineering Conference 2009. pp. 347-358. ISSN 1412-3525

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Abstract

When product is useful to customers and meeting customer's requirement, the product is said to be qualified. Nowadays, many products will be functional equivalent and therefore hard to distinguish between for the customers. Customers tend to subjectively choose the products that they will purchase. Robust design is important to be considered to address this today's consumer trend in the product development. One big issue for product designer today is to be able to capture the customer's considerations and feelings (emotions/Kansei) of products and translate these emotional aspects into concrete product design. This robust design could be achieved by understanding the potential sources of noise and take actions to desensitize the products or processes to these potential sources of noise. It means that it is important to understand the critical process or product parameters of a desired performance and finally to obtain the optimal value of performance and variation (noise). This paper provides 2 methodologies of emotional robust design which is inspired by previous study by Lai et al [4]. The Kansei Engineering concepts by Nagamachi [6, 7, 8], inner and outer orthogonal arrays and signal-to-noise ratio by Taguchi [19] play important role in the emotional robust design methodologies. In short, by involving the robust emotional design into the product, it will be benefiting to both consumers and manufacturers. It is hoped that the competitive value of products or manufacturers is highly sustained since the market share will increase due to the lower costs for the consumers.

Item Type: Article
Uncontrolled Keywords: Keywords: robust design, Kansei Engineering, emotional design, inner and outer orthogonal arrays, signal-to-noise ratio, Taguchi
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Engineering > Department of Industrial Engineering
Depositing User: Markus Hartono 61124
Date Deposited: 20 Jun 2016 08:21
Last Modified: 22 Jun 2016 04:58
URI: http://repository.ubaya.ac.id/id/eprint/27983

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