Pengaruh Kulaitas Layanan, Kualitas Produk, Kepuasan, dan Kepercayaan Terhadap Loyalitas Konsumen Fast Food

Tanzania, Eric (2015) Pengaruh Kulaitas Layanan, Kualitas Produk, Kepuasan, dan Kepercayaan Terhadap Loyalitas Konsumen Fast Food. Masters thesis, University of Surabaya.

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Official URL: http://digilib.ubaya.ac.id/pustaka.php/242261

Abstract

in this study, describes the effect of quality of service, product quality, satisfaction, customer loyalty and confidence in the fast food at McD and KFC. Data obtained using LISREL 8.7 method and to test the goodness of fit to get the results that explain the hypothesis. the results obtained from this study, McD had a significant influence on each variable, while at the KFC there are two insignificant that the quality of services to satisfaction and satisfaction on loyalty.

Item Type: Thesis (Masters)
Uncontrolled Keywords: service quality, product quality
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Postgraduate Programs > Master Program in Management
Depositing User: Masyhur 196042
Date Deposited: 19 Jul 2016 07:02
Last Modified: 19 Jul 2016 07:02
URI: http://repository.ubaya.ac.id/id/eprint/28098

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