CONSUMER PERCEPTIONS OF PRICE, QUALITY, VALUE ON LOW COST GREEN CAR IN SURABAYA and SIDOARJO

Widadja, Ftri Novika and Setyawan, Budhiman and Kusumawardhany, Prita Ayu (2014) CONSUMER PERCEPTIONS OF PRICE, QUALITY, VALUE ON LOW COST GREEN CAR IN SURABAYA and SIDOARJO. 11th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT. ISSN 978-979-99365-8-5

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Abstract

In recent months, the Indonesian Automotive industry has been abuzz with news of the government's new Low Cost Green Car (LCGC) policy. In this scenario, the government's bid to push up sales through a LCGC policy has been widely welcomed and touted as a win-win measure for all. As the government battles to manage the burgeoning fuel subsidies, high mileage cars would help reduce the country's fuel consumption in the long run. This study aims to know how exactly customer perceptions on their LCGC based on its perceived price, perceived quality and perceived value. A method used in this paper is Exploratory Study. In–depth consumer interviews were conducted to gain insight into consumer perceptions of price, quality and value. It is found that the main factor consumers buy their LCGC is because it‟s low price. However, only a few of consumers are really aware the main objectives of LCGC that are environmental friendly and fuel efficient. Keywords: Consumer perceptions, price, quality, value

Item Type: Article
Uncontrolled Keywords: Consumer perceptions, price, quality, value
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: PRITA AYU KUSUMAWARDHANY
Date Deposited: 25 Jul 2016 05:43
Last Modified: 25 Jul 2016 05:43
URI: http://repository.ubaya.ac.id/id/eprint/28138

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