Peran Media Jejaring Sosial Instagram Pada Technopreneurship

Kusumawardhany, Prita Ayu and Trisnawati, Juliani Dyah (2014) Peran Media Jejaring Sosial Instagram Pada Technopreneurship. Proceedings Forum Manajemen Indonesia 6 : Entrepreneurial Management. p. 153. ISSN 2407-0548

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Abstract

This research looks at the perceived ease of use and usefulness of social media by students in Surabaya and the views of students about the complexities of social networking media technology. Business students at a university were surveyed using measures of ease of use, perceived benefits and intensity of use for Social Networking Media such Instagram accordance with The Technology Acceptance Model. The survey was conducted on 118 students at the University of Surabaya and Analyze using Structural Equation Modeling (SEM) through Lisrel program. Contributions made to the field of entrepreneurship research that is able to see the use of technology through social networking website and its influence by using social networking media. It also reflects the influence of perceived ease of use and how it can develop perceived of use and sosial networking media intensity. This research concluded that higher perceived ease of use led to higher perceived usefulness and ultimately greater intensity of use of the social networking media. Most of the students surveyed considered that Instagram is easy to use. This will assist in determining how this technology can be used more effectively in business applications.

Item Type: Article
Uncontrolled Keywords: Technology Acceptance Model, Perceived Ease of Use, Perceived Usefulness, Social Networking Media Use
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: PRITA AYU KUSUMAWARDHANY
Date Deposited: 25 Jul 2016 07:19
Last Modified: 25 Jul 2016 07:23
URI: http://repository.ubaya.ac.id/id/eprint/28139

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