MESSAGE FRAMING AND INVOLVEMENT IN INFLUENCING ATTITUDES TOWARDS ORGANIC PRODUCTS

Setyawan, Andhy (2014) MESSAGE FRAMING AND INVOLVEMENT IN INFLUENCING ATTITUDES TOWARDS ORGANIC PRODUCTS. Manajemen & Bisnis, 13 (2). pp. 140-150. ISSN 1412-3789

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Abstract

The research reveals the role of message framing and involvement in influencing attitudes towards organic products. The research data obtained through experimental techniques were attended by 180 students. The results showed that the effect of the negative message framing is more effective in subjects with a high level of involvement, while the influence of a positive message framing is more effective in subjects with low involvement.

Item Type: Article
Uncontrolled Keywords: Organic product, Message framing, Involvement, Attitude
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Andhy Setyawan 208014
Date Deposited: 25 Jan 2017 02:11
Last Modified: 25 Jan 2017 02:11
URI: http://repository.ubaya.ac.id/id/eprint/28797

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