APPLICATION OF GREEN MARKETING IN RETAIL INDUSTRY

Yatna, Chicilia Nova and Setyawan, Andhy (2016) APPLICATION OF GREEN MARKETING IN RETAIL INDUSTRY. Management Insight, 11 (1). pp. 37-43. ISSN 1978-3884

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Abstract

Public awareness of the environmental conditions is increasing, especially the impact of the use of plastic materials against global warming. This then raises the public movement which seeks to reduce the use of plastic bags. The government began to respond by issuing policies restriction use of plastic bags, especially in the retail industry with a policy of paid plastic is applied to the retail industry. This article focuses restrictions on the use of plastic bags in order to support the green movement, especially those that focus on the solutions offered in the retail industry as an environmentally friendly form of marketing, especially in the retail industry. It is then expected to help reduce the use of plastic bags are constructed of insight and awareness of consumers about the dangers of plastic bags to the environment.

Item Type: Article
Uncontrolled Keywords: reusable shopping bag, green marketing, retail industries
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Andhy Setyawan 208014
Date Deposited: 25 Jan 2017 02:12
Last Modified: 25 Jan 2017 02:14
URI: http://repository.ubaya.ac.id/id/eprint/28799

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