Entrepreneurial Leadership and Familiness in Peranakan Chinese Indonesian Businessman:The Case of Putera Sampoerna

Efferin , Sujoko and Margaretha, S. and Suryaputra, A. (2015) Entrepreneurial Leadership and Familiness in Peranakan Chinese Indonesian Businessman:The Case of Putera Sampoerna. In: Peranakan Communities in the Era of Decolonialization and Globalization. Baba House-National University of Singapore (NUS) and Chinese Heritage Centre, Nanyang Technological University (NTU) , Singapore, pp. 88-111. ISBN 9789810917869

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Introduction: Business is inseparable from the dynamics of its environment and stakeholders. Business leaders (Chinese Indonesian businessmen included) need to cope with increasingly difficult challenges to create value for all of their stakeholders. Given the socio-cultnral dynamics of the Tionghoa community, the ways they run their businesses, the political aspirations they share, the education they receive and the business networks they build have developed dramatically marking the differences between the thonghts and strategies of the earlier generations ( totok) and the current generations (peranakan Chinese or Jiaosen) of the community (Efferin and Hopper, 2007; Efferin and Pontjoharyo, 2006; Snryadinata, 2002). Therefore, it is important to observe the nature and social development of the peranakan Chinese Indonesian businessman to know the extent to which the community has adjusted their businesses to cope with current challenges in their environment. Studies of Southeast Asia Chinese businessmen tend to focus on the exotic nature of business philosophies and strategies that are related to Confucian culture, history and the ethnic group's adaptation to unfavourable local socio-political environments (e.g. Qiu, 2000; Mackie, 1992; Thee, 2006; Ho, 2006). Furthermore, Efferin and Pontjoharyo (2006) have highlighted some developments in Chinese Indonesian businessmen's philosophies that are caused by changing business rationality and Westernized business education. However, those studies were not intended to specifically investigate the entrepreneurship of peranakan Chinese Indonesians. The entrepreneurship perspective may open up a new insight into the business Ventures of the community. This chapter examines the entrepreneurship of the peranakan community using Putera Sampoerna as a case study. There are several reasons for choosing Putera Sampoerna. Firstly, he received a Westernized education from boyhood to university differentiating him from totok businessmen. Secondly, he has revolutionized his family business and abandoned the old family vision (king of tobacco). Thirdly, he is one of the most successful peranakan businessmen with wide international recognition. He is regarded as one of the most famous Indonesian entrepreneurs (CSR Asia, 2010). According to Forbes magazine, in 2011 he was the ninth richest Indonesian with wealth amounting to US$2.4 billion. He also received the Peace Through Commerce Medal Award 2011 from the International Trade Administration, US Department of Commerce. He is therefore a good representation of a peranakan Chinese Indonesian who has different business philosophies and strategies from the totok community.

Item Type: Book Section
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Faculty of Business and Economic > Department of Accounting
Depositing User: Eko Setiawan 194014
Date Deposited: 25 Jan 2017 04:02
Last Modified: 27 Jan 2017 02:12
URI: http://repository.ubaya.ac.id/id/eprint/28804

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