Kopy Luwak: a conservation strategy for global market

Pratono, Aluisius Hery and Radjamin, Irzameingindra Putri (2012) Kopy Luwak: a conservation strategy for global market. Emerging Markets Case Studies Collection, 2 (8). pp. 1-5. ISSN 2045-0621

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Abstract

Subject area – Niche products and environmental ethics. Study level/applicability – The case is suitable for undergraduate students who have some understanding of competitive advantage in emerging economies, of niche products, the resource-based perspective and environmental ethics. Case overview – The case concerns the Indonesian coffee industry, specifically the production of Kopi Luwak, a coffee that involves a type of local wild animal as an essential part of the process. The case outlines a typical problem for a new leader who has to start his tenure with a creditable performance. The company is a resource-based one that has to manage a potential risk of violating environmental ethics. Expected learning outcomes – The case reveals the value of the international value chain for a cup of coffee. Through investigating the intersection between business feasibility and conservation issues, students should be able to understand what are appropriate business opportunities with environmental ethics considerations.

Item Type:	Article
Uncontrolled Keywords:	Coffee, Globalization, Indonesia, International business, Niche marketing, Sustainable development
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Business and Economic > Department of Economic
Depositing User:	Eko Setiawan 194014
Date Deposited:	16 Jan 2013 05:18
Last Modified:	15 Aug 2024 09:08
URI:	http://repository.ubaya.ac.id/id/eprint/2889

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