INDONESIAN READERS’ MOTIVATIONS AND ATTITUDE TOWARDS DIGITAL PRESS

Honantha, Christina Rahardja and Anandya, Dudi and ., Indarini (2013) INDONESIAN READERS’ MOTIVATIONS AND ATTITUDE TOWARDS DIGITAL PRESS. In: Proceeding The 10th UBAYA International Annual Symposium on Management. Department of Management, faculty of Business & Economics Universitas Surabaya, Surabaya. ISBN 978-979-99365-7-8

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Abstract

Internet technology has ghastly impacted the way newspaper readers searching information. Internet also changes the information access, production and circulation. www.alexa.com showed 100 Top sites of Indonesia, there is Detik.com on 9th rank and Kompas.com on 13th rank. Detik.com and Kompas.com had an increasing percent of traffic on August 2010. There are motivations and attitude of digital newspaper readers that are interesting to be study. This research examined the effect of knowledge current issues, search for updated news, and search for specific information, entertainment, and habit on attitude toward Indonesia digital newspapers. This study uses Structural Equation Modeling technique with LISREL to examine the hypothesized relationships. Sample on this research consisted of one hundred and fifty (150) digital newspaper readers in Indonesia. This study reveals that search for specific information, search for updated news, and entertainment had a positive effect on attitude toward digital newspapers. Knowledge current news and Habit had not significant effect on attitude toward digital newspapers

Item Type: Book Section
Uncontrolled Keywords: knowledge current news, search for specific information, search for updated news, entertainment, habit, attitude to digital newspaper.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Eko Setiawan 194014
Date Deposited: 14 Feb 2017 09:38
Last Modified: 14 Feb 2017 09:38
URI: http://repository.ubaya.ac.id/id/eprint/28890

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