The Influence Of green Perceived Quality and Green Perceived Risk On Green Satisfaction and Green Trust Of Sharp Air-Conditioning In Surabaya

YUWONO, PATRICIA KELLY (2016) The Influence Of green Perceived Quality and Green Perceived Risk On Green Satisfaction and Green Trust Of Sharp Air-Conditioning In Surabaya. [Undergraduate thesis]

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Official URL: http://digilib.ubaya.ac.id/pustaka.php/243534

Abstract

This research is conducted to find out the influence of green perceived quality and green perceived risk on green satisfaction and green trust of consumers of Sharp Air-Conditioning in Surabaya. The model in this study used five hypotheses. This research is causal research with quantitative method. This study used purposive sampling approach, which the sample consists of respondents who have bought and experience Sharp Air-Conditioning in Surabaya within one year. There are 190 respondents in this study. The analysis in this study used a model of SEM (Structural Equation Modeling), and processed using SPSS 20.0 for WINDOWS and LISREL 8.80 for Measurement and Structural Model. The result shows that green perceived quality and green perceived risk has influence on consumer green satisfaction of Sharp Air-Conditioning in Surabaya. Moreover, green perceived quality, green perceived risk, and green satisfaction has influence on consumer green trust of Sharp Air-Conditioning in Surabaya.

Item Type: Undergraduate thesis
Uncontrolled Keywords: green perceived quality, green perceived risk
Subjects: H Social Sciences > HF Commerce
Divisions: Academic Department > Department of MKU
Depositing User: Masyhur 196042
Date Deposited: 27 Feb 2017 04:05
Last Modified: 27 Feb 2017 04:05
URI: http://repository.ubaya.ac.id/id/eprint/28991

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