Pengaruh Service Quality, Customer Satisfaction, Customer Commitment, Customer Value Terhadap Internet Indihome di Surabaya

Pambudi, Galih Luhur (2017) Pengaruh Service Quality, Customer Satisfaction, Customer Commitment, Customer Value Terhadap Internet Indihome di Surabaya. [Undergraduate thesis]

[img]
Preview
PDF
M_5870_Abstrak.pdf

Download (120Kb) | Preview
Official URL: http://digilib.ubaya.ac.id/pustaka.php/244998

Abstract

Penelitian ini bertujuan menguji pengaruh Information Quality dan Privacy terhadap Behavioural Loyalty internet Indihome di Surabaya. Penelitian ini menggunakan Purposive sampling dengan sampel sebanyak 180 responden. Penelitian ini menggunakan pendekatan kuantitatif melalui pengujian secara statistik. Pengujian dilakukan dengan menggunakan SEM (Structural Equation Modeling) melalui software AMOS 21( Analysis of Moment Structures) untuk menguji model pengukuran dan struktural. Hasil penelitian ini menunjukan bahwa Information Quality dan Privacy mempengaruhi Customer Satisfaction, Customer Commitment, Customer Value dan Customer Satisfaction, Customer Commitment, Customer Value mempengaruhi Behavioural Loyalty. Sedangkan Information Quality dan Privacy secara langsung tidak mempengaruhi Behaviour Loyalty.

Item Type: Undergraduate thesis
Uncontrolled Keywords: Service Quality, Behavioural Loyalty, Internet service provider(ISP), Indihome
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Sugiarto
Date Deposited: 02 May 2017 03:38
Last Modified: 03 May 2017 07:23
URI: http://repository.ubaya.ac.id/id/eprint/29713

Actions (login required)

View Item View Item