HEALTH AND WELLNESS TOURISM : A STRATEGIC PLAN for TOURISM ENTREPRENEURSHIP

Kurniawan, Leonardi Lucky (2017) HEALTH AND WELLNESS TOURISM : A STRATEGIC PLAN for TOURISM ENTREPRENEURSHIP. In: Proceeding The 14th UBAYA International Annual Symposium on Management. Department of Management, Faculty of Business & Economics, Universitas Surabaya, Surabaya. ISBN 978-602-73852-1-4

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Abstract

Travel and tourism industry plays an important role in business development. The 2012 statistics from World Travel and Tourism Council reports that tourism generated 9.8 % of global GDP (Global Domestic Product) and supported 284 million jobs, equal to 4 in 11 jobs in global economy. The report also states that travel and tourism industry continues to make vital contribution to the economic strength and social development of the world. In Indonesia tourism industry is growing and has recently attracted more and more people - not only business people but also tourists. People travel for various objectives and reasons, one of which is for health. In many other countries, health and wellness tourism is one of the fastest growing segments of the global tourism market. According to the Global Wellness Tourism Congress (GWTC), health tourism is a near half-trillion dollar market, representing 14% of total global tourism revenues ($3.2 trillion) overall (New Study Reveals Wellness Tourism, 2013). Malaysia, Thailand, Singapore and India are the most popular destinations for health and wellness tourism in Asia. Surprisingly, many of the tourists visiting those countries come from Indonesia. Health and wellness tourism is a potential opportunity for developing tourism entrepreneurship in Indonesia. It is ironical that, despite the fabulous nature, Indonesia is not ready for developing the health and wellness tourism. Apart from that, very limited research has been done in this area. This paper focuses on identifying factors which suppress the development of health and wellness tourism in Indonesia and seeks to suggest opportunities for improvement. The paper aims to raise the awareness of the power of health and wellness tourism for economic growth or of the potential opportunities it offers and to elaborate strategic plan for nurturing tourism entrepreneurship in Indonesia through health and wellness tourism.

Item Type: Book Section
Uncontrolled Keywords: health and tourism industry, potential opportunities, strategic plan for nurturing tourism entrepreneurship
Subjects: H Social Sciences > HB Economic Theory
Divisions: Polytechnic > Diploma in Secretary
Depositing User: Eko Setiawan 194014
Date Deposited: 17 Jul 2017 07:23
Last Modified: 17 Jul 2017 07:23
URI: http://repository.ubaya.ac.id/id/eprint/30354

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