PENGARUH DESTINATION IMAGE, PERCEIVED QUALITY, PERCEIVED VALUE TERHADAP SATISFACTION DAN REVISIT INTENTION DI TANJUNG BENOA BALI

Carla, Sianne and Andajani, Erna and Rahayu, Siti (2016) PENGARUH DESTINATION IMAGE, PERCEIVED QUALITY, PERCEIVED VALUE TERHADAP SATISFACTION DAN REVISIT INTENTION DI TANJUNG BENOA BALI. Proceeding Konferensi Nasional Riset X. p. 133. ISSN 2086-0390

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Abstract

Interesting attractions will make tourists come back to visit and create a positive image of the tourist area. This study aimed to analyze the influence of Destination Image, Perceived Quality, Perceived Value on Satisfaction and Revisit Intention on tourism in Tanjung Benoa Bali.This study uses primary data through questionnaires on 150 travelers who've been to Watersport Tanjung Benoa Bali. The sampling technique of this study was non-probability sampling. Processing and testing the model using Structural Equation Modeling (SEM) with the help of analysis of moment structures (AMOS 16).The results of quantitative research shows that there is influence of destination image on perceived quality, perceived value, satisfaction and revisit intention significantly. The influence of perceived quality significantly to perceived value, satisfaction and revisit intention. Note also that there is the effect of perceived value on satisfaction and revisit intention. In this study also found that there is influence significant satisfaction to revisit intention.

Item Type: Article
Additional Information: artikel ini dipublikasikan dalam Jurnal Ekonomi dan Bisnis (JEBI) yang diterbitkan oleh Universitas Katolik Atma Jaya
Uncontrolled Keywords: Destination Image, Perceived Quality, Perceived Value, Satisfaction, Revisit Intention.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Erna Andajani 31137
Date Deposited: 26 Jul 2017 08:28
Last Modified: 26 Jul 2017 08:28
URI: http://repository.ubaya.ac.id/id/eprint/30429

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