EWOM EFFECT ON INTENTION TO VISIT RAJA AMPAT PAPUA (Theory of Planned Behavior)

Winarta, Virginia and Rahayu, Siti and Kusumawardhany, Prita Ayu (2017) EWOM EFFECT ON INTENTION TO VISIT RAJA AMPAT PAPUA (Theory of Planned Behavior). In: Proceeding 14th International Annual Symposium on Management. Faculty of Business and Economic: Departement of Management, Surabaya. ISBN 978-979-99365-7-8

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Abstract

This study aims to determine the effect of eWOM and intention to travel to Raja Ampat Papua using the approach of theory of planned behavior. This study uses quantitative data. The sampling technique used is non probability sampling with purposive sampling type. In this study, sample used is 150 respondents using non-probability sampling techniques. The data were processed using SEM test. The results of this study stated that there is a significant positive effect between e-WOM and intention to travel to Raja Ampat Papua approach theory of planned behavior.

Item Type: Book Section
Uncontrolled Keywords: Attitude Toward Visiting, Subjective Norms, Perceived Behavior Control, Intention
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Siti Rahayu 3162
Date Deposited: 08 Sep 2017 06:24
Last Modified: 08 Sep 2017 06:24
URI: http://repository.ubaya.ac.id/id/eprint/30672

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