THE EFFECTS OF DINING ATMOSPHERICS ON BEHAVIORAL INTENTIOS THROUGH SERVICE QUALITY AND FOOD QUALITY IN GOJUMONG RESTAURANT SURABAYA

Moidady, Shelli Rustam and Widjaja, Fitri Novika and Anandya, Dudi (2016) THE EFFECTS OF DINING ATMOSPHERICS ON BEHAVIORAL INTENTIOS THROUGH SERVICE QUALITY AND FOOD QUALITY IN GOJUMONG RESTAURANT SURABAYA. In: 13th International Annual Symposium Management (INSYMA) UBAYA, 18-20 March 2016, Vietnam National University Ho Chi Minh City (USSH, VNU-HCM).

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Abstract

This study aims to know and analyze the influence of dinning atmospherics on behavioral intentions from mediation effect of service quality and food quality in Restaurant Gojumong Surabaya. The data source used in this study was primarily. The sampling technique is a non-probability sampling, specifically the convenience sampling. Level measurement used are interval level. This study was processed using Structural Equation Modeling (SEM), helped by AMOS 16 software. The results indicate that the atmospherics has a positive impact on service quality and food quality, service quality and food quality also has a positive influence on behavioral intentions, and atmospherics has a positive influence on behavioral intentions. Atmospherics also a positive influence on behavioral intentions through a mediation service quality and food quality. The role of service quality and food quality is a partial mediator.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Atmospherics, Service Quality, Food Quality, Behavioral Intentions
Subjects: Q Science > Q Science (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Fitri Novika Widjaja 3194
Date Deposited: 13 Sep 2017 07:08
Last Modified: 13 Sep 2017 07:08
URI: http://repository.ubaya.ac.id/id/eprint/30720

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