ANALISIS FAKTOR FESTIVAL QUALITY PADA JEMBER FASHION CARNAVAL (JFC) MENURUT PERSEPSI PENONTON

Widjaja, Fitri Novika and Widyatmoko, Raditya Pratama Akbari (2015) ANALISIS FAKTOR FESTIVAL QUALITY PADA JEMBER FASHION CARNAVAL (JFC) MENURUT PERSEPSI PENONTON. In: Seminar dan Call For Paper Forum Manajemen Indonesia ke 7 (FMI7) Jakarta, 10 – 12 November 2015, Hotel Discovery Ancol, Jakarta.

[img]
Preview
PDF
FullPaperFMI7-Fitri%20UBAYA.pdf

Download (357Kb) | Preview

Abstract

One way to preserve the culture is to organize cultural festivals. Jember Fashion Carnaval (JFC) is a cultural festival in the field of fashion, held every year in the city of Jember in East Java. The purpose of this study was to determine the factors that shape the quality of the festival and describe the perception of quality as perceived by the audience JFC This study uses primary data is by distributing questionnaires to the audience as much as 150 JFC. Selection of the sample conducted with convenience sampling technique and data were processed using SPSS software for confirmatory factor analysis and descriptive perceptions of respondents. The results showed that of the 24 indicators used to measure the quality of the festival managed to reduce to 6 factors, Program, Facilities, Staff, Comfort Amenities, Information Availability, and Convenience. Based on the mean value of the respondents indicated a positive perception, it means the audience perceives that the quality of the JFC interesting to watch as a cultural tourist attraction.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Service Quality, Servicescape, Festival Quality
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Fitri Novika Widjaja 3194
Date Deposited: 14 Sep 2017 08:05
Last Modified: 14 Sep 2017 08:05
URI: http://repository.ubaya.ac.id/id/eprint/30728

Actions (login required)

View Item View Item