Setyawan, Andhy and Widjaja, ME. Lanny Kusuma (2016) The Implememntation of Corporate Social Responsibility in Indonesia: An Obligation or Strategic Competitive Advantage. In: 13th International Annual Symposium on Management, 18-20 March 2016, Ho Chi Min City, Vietnam.
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Abstract
In the last decade, the issue of environmental sustainability is a serious concern of various parties, governments, organizations, academia, and society at large. Environmental sustainability demanding responsibilities of the various parties, including company or organization. For many companies, the implementation of corporate social responsibility (CSR) is an indication to the stakeholders that the company has a concern for social issues and environmental sustainability. The Indonesian government through Law No. 40/2007 and Government Regulation 47/2012 requires each company to conduct CSR in sustainable economic development to improve the quality of life and environmental sustainability is beneficial. A fundamental question in the implementation of CSR, whether the implementation is only used to fulfill any obligations? Or CSR can be used as a strategic competitive advantage that ultimately improve company performance? This abridge article seeks to provide the perspective of the implementation of CSR as a competitive advantage through the literature review.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Sustainability, CSR, Obligation, Strategic Competitive Advantage |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | LANNY KUSUMA WIDJAJA |
| Date Deposited: | 27 Sep 2017 09:38 |
| Last Modified: | 28 Sep 2017 03:33 |
| URI: | http://repository.ubaya.ac.id/id/eprint/30783 |
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