GREEN PERCEPTION, GREEN VALUE AND GREEN AWARENESS ON GREEN PURCHASE OF TOYOTA AGYA IN SURABAYA

Honantha, Christina Rahardja and Wijaya, Liliana Inggrit (2017) GREEN PERCEPTION, GREEN VALUE AND GREEN AWARENESS ON GREEN PURCHASE OF TOYOTA AGYA IN SURABAYA. In: Proceeding 14th International Annual Symposium on Management. Department of Management Faculty of Business and Economics Universitas Surabaya, Surabaya. ISBN 978-602-73852-1-4

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Abstract

Nowadays one of the key factors of developing tourism is to increase new business practices without disrupting the conservation of environment. This paper focuses on the consumer perception and preferences towards green marketing practices and product. This research is examined to identify and analyze the effect of green perception, green value, and green awareness on green purchase of Toyota Agya in Surabaya. Type of this research is a quantitative research, and causal research. The data was analyzed by Multiple Linear Regression with SPSS 21.0 for windows. Sample characteristics which consumer who ever bought Toyota Agya in Surabaya for the past one year. The primary data is obtained from the questionnaires which was distributed to 135 respondents. The result indicated that green perception, green value, and green awareness have a significant influence on green purchase of Toyota Agya in Surabaya. i

Item Type: Book Section
Uncontrolled Keywords: green perception, green value, green awareness, green purchase Intisar
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Christina Rahardja H (31113)
Date Deposited: 06 Oct 2017 03:41
Last Modified: 06 Oct 2017 03:41
URI: http://repository.ubaya.ac.id/id/eprint/30837

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