Development of Supporting Sales Analysys Application Using Frequent Closed Constraint Gradient Mining Algorithm (FCCGM)

Limanto, Susana and Absari, Dhiani Tresna (2010) Development of Supporting Sales Analysys Application Using Frequent Closed Constraint Gradient Mining Algorithm (FCCGM). In: International Conference on Soft Computing, Intelligent System and Information Technology 2010, ISBN 978-602-97124-0-7, 1-2 July 2010, Petra Christian University, Surabaya.

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Abstract

Making a promotion on certain items is as strategy to gain the competitive advantage in retail business. If a customer purchases item A for example, promotion on item A can be done by giving a bonus of item B, providing discount for item B, or any other form of promotions. At first glance, each kinds of promotion may decrease or even make harm the retail business. To avoid these conditions, the retail entrepreneur must be able to obtain proper information by mining their sales data. Information that can be gained is about set of items were purchased usually by customers in conjuction with particular items which appears to increase the average profit of that particular item. Based on this information, the sales volume of any particular item may be raised by making the particular item as a promotion item that must be sold together with certain set of items. The most common obstacles in getting information from sales data is the limited human ability to process large amounts of data efficiently. This research is proposed to help entrepreneurs to simulate the retail sales data in generating information about the set of items that frequently purchases with a particular item which will increase the average profit of particular item using FCCGM algorithm

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: data mining, frequent closed constrained gradient mining, sales analysis
Subjects: Z Bibliography. Library Science. Information Resources > ZA Information resources
Divisions: Faculty of Engineering > Department of Informatic
Depositing User: Sholeh Hadi Setiawan 61158
Date Deposited: 18 Feb 2013 09:02
Last Modified: 18 Feb 2013 09:02
URI: http://repository.ubaya.ac.id/id/eprint/3161

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