The effect of Efficiency, Service Quality, Aesthetics, and Play against the Perceived Value, Satisfaction, and Loyalty at Ibis Hotels Indonesia

Willyanto, Andy Raymond and Trisnawati, Juliani Dyah and Kusumawardani, Prita Ayu Kusumawardani (2017) The effect of Efficiency, Service Quality, Aesthetics, and Play against the Perceived Value, Satisfaction, and Loyalty at Ibis Hotels Indonesia. In: The 14th UBAYA International Annual Symposium on Management. Department of Management, Faculty of Business & Economics, Universitas Surabaya, Surabaya, pp. 1-16. ISBN 978-602-73852-1-4

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Abstract

This study aims to determine the effect of efficiency, service quality, play, and aesthetics on perceived value, satisfaction, and loyalty at Ibis Hotels in Indonesia. The data used in this study are primary data, ie data obtained from questionnaires. Target population used in this study is customers who stayed at Ibis Hotels in Indonesia. Characteristics of the population used in this study is male or female, at least minimum education is high school, a minimum age of 18 years, domiciled in Indonesia, stayed at Ibis Hotels in Indonesia at least 2 days 1 night, the last time to stay at Ibis Hotels in Indonesia maximal 1 last year. This study uses cedar measurement interval, ie nominal and ordinal scale of measurement which also presents information about the differences quantity concept of observation to another observation. Type of measurement scale used is a numerical scale that uses five levels of response options that are already available in every statement contained in the questionnaire. The number of respondents used in this study was 285 respondents. This study using Structural Equation Model (SEM) with AMOS 22.0 software for windows. The results of the research results that efficiency, aesthetics direct and positive effect on perceived value; service quality has no effect on perceived value, the play is not a positive effect on perceived value; perceived value direct and positive impact on satisfaction; satisfaction and positive direct effect on loyalty; service quality is not a positive effect on loyalty; play a direct and positive effect on loyalty; Aesthetics has no effect on loyalty.

Item Type: Book Section
Uncontrolled Keywords: Perceived Value, Satisfaction, Loyalty.
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Juliani Diah 3155
Date Deposited: 07 Feb 2018 06:50
Last Modified: 07 Feb 2018 06:50
URI: http://repository.ubaya.ac.id/id/eprint/31636

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