Hariadi, Sugeng (2017) Preferensi Nasabah Non-Muslim Terhadap Bank Syariah: Studi Kualitatif Preferences Of Non-Muslim Customers To Sharia Banks: Qualitative Studies. SNaPP2017, 7 (1). pp. 1-6. ISSN 2089-3590
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Abstract
This study aims to determine the development of non-Muslim customers in Syariah banking. To know this, conducted a study on the behavior of non-Muslim customers in sharia banking in choosing mudharabah savings products. This research uses qualitative approach and triangulation method to obtain primary data. Phenomenology method is done by direct in-depth interviews of non-Muslim customers related to deposits in Bank Syariah. Factors that influence the interest of non-Muslim customers are the mindset of the Islamic bank, the knowledge about the prohibition of usury and the profit earned if it becomes a customer of sharia bank. The result of analysis from 6 respondents shows that there is dominant influence from the behavior of non-Muslim customers in choosing mudharabah deposit products in sharia banking. This study was conducted to increase interest in sharia bank products. Thus, sharia banking products can compete with conventional banks.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Non-Muslim Customer, Shariah Banking, Mudharabah |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Business and Economic > Department of Economic |
| Depositing User: | SUGENG HARIADI |
| Date Deposited: | 09 Feb 2018 03:32 |
| Last Modified: | 09 Feb 2018 03:32 |
| URI: | http://repository.ubaya.ac.id/id/eprint/31647 |
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