Preferensi Nasabah Non-Muslim Terhadap Bank Syariah: Studi Kualitatif Preferences Of Non-Muslim Customers To Sharia Banks: Qualitative Studies

Hariadi, Sugeng (2017) Preferensi Nasabah Non-Muslim Terhadap Bank Syariah: Studi Kualitatif Preferences Of Non-Muslim Customers To Sharia Banks: Qualitative Studies. SNaPP2017, 7 (1). pp. 1-6. ISSN 2089-3590

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Abstract

This study aims to determine the development of non-Muslim customers in Syariah banking. To know this, conducted a study on the behavior of non-Muslim customers in sharia banking in choosing mudharabah savings products. This research uses qualitative approach and triangulation method to obtain primary data. Phenomenology method is done by direct in-depth interviews of non-Muslim customers related to deposits in Bank Syariah. Factors that influence the interest of non-Muslim customers are the mindset of the Islamic bank, the knowledge about the prohibition of usury and the profit earned if it becomes a customer of sharia bank. The result of analysis from 6 respondents shows that there is dominant influence from the behavior of non-Muslim customers in choosing mudharabah deposit products in sharia banking. This study was conducted to increase interest in sharia bank products. Thus, sharia banking products can compete with conventional banks.

Item Type: Article
Uncontrolled Keywords: Non-Muslim Customer, Shariah Banking, Mudharabah
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Business and Economic > Department of Economic
Depositing User: SUGENG HARIADI
Date Deposited: 09 Feb 2018 03:32
Last Modified: 09 Feb 2018 03:32
URI: http://repository.ubaya.ac.id/id/eprint/31647

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