Indonesian tourism marketing communication strategy through Lion Mag in-flight magazine

Tedjakusuma, Adi Prasetyo and Dewi, Hayuning Purnama (2018) Indonesian tourism marketing communication strategy through Lion Mag in-flight magazine. In: The 15th International Symposium on Management (INSYMA 2018), March 1st, 2018, Burapha University, Thailand.

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The world of tourism cannot be separated from transportation and accommodation. Transportation becomes a means of tourists to reach the desired tourist destination both domestic and international. Airplane becomes the most effective option for tourists as it reaches a wide range of destination. Each airline including Lion Air has its own promotional media to communicate with potential passengers. This research focused on the representation of Indonesian tourism as strategic marketing communication in LionMag InFlight magazine. This study used data collection techniques obtained from various sources such as documents, archival records, interviews, and observations, both in the form of research or non-research research data as well as conceptual or procedural. The results of this study indicated that LionMag continues to be creative in providing information needed by both local and foreign tourists.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: marketing, magazines, LionMag
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Adi Tedjakusuma
Date Deposited: 09 Mar 2018 01:25
Last Modified: 20 Aug 2021 03:40

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