Business Innovation as a Competitive Strategy in Global Markets

Halim Secapramana, Laurentia Verina (2012) Business Innovation as a Competitive Strategy in Global Markets. In: The 4th Indonesia International Conference in Innovation, Entrepreneurship, and Small Business (IICIES 2012), 26-28 Juni 2012, Universitas Ciputra, Surabaya. (Submitted)

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Abstract

Globalization are happening in our lives nowadays and still kept going in the economy world. The globalization of markets that extend the national market into a huge global market manifest also in Asean market developments. Business institutions which are generally more flexible and quicker to accept the changes due to the dynamic nature of business itself, is also preparing to set up a strategy to face competition and maintain its existence. Innovation is one of many alternative strategies that draw attention to compete in the free market. Innovation is seen as one of the things that are important for successful companies. But many companies have miss interpretive innovation as being synonymous with innovation of new product development or traditional R & D. Such a myopia view could lead to the systematic erosion of competitive advantage, which resulted in the company as an industry look similar to each other. Innovation tends to be developed on the same dimensions. The following paper tries to discuss the various dimensions of a model that can be developed in innovation, with reference to the innovation business that has a wider scope than just product innovation and technology.

Item Type: Conference or Workshop Item (Paper)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Verina Halim 188005
Date Deposited: 22 Mar 2018 07:05
Last Modified: 22 Mar 2018 07:05
URI: http://repository.ubaya.ac.id/id/eprint/31877

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