Kohar, Jonathan (2018) Pengaruh Consumer Satisfaction di Sport Station Surabaya Terhadap Attitudinal Loyalty, Word Of Mouth, dan Share Of Purchase. [Undergraduate thesis]
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Abstract
Tujuan penelitian iniuntuk mengetahui perilaku konsumen yang terikat denganproduct quality, personal interaction, store atmosphere, dan store conveniencedi Sport Station Surabayadan akibatnya terhadap consumer satisfaction, attitudinal loyalty, word of mouth, share of purchase.Penelitian ini dianalisa menggunakan Structural Equation Model (SEM) dengan program Statistical Package for Social Sciences (SPSS) versi 18 dan Lisrel 8.70. 180responden diambil dari konsumenyang melakukan pembeliandi Sport Station Surabayadalam 6 bulan terakhir.Hasil penelitian ini menemukan personal interaction, store atmosphere, danstore conveniencememiliki pengaruh positif dan signifikan terhadap consumer satisfaction.Consumer satisfactionyang telah dirasakan oleh konsumen memiliki pengaruh positif dan signifikan terhadap attitudinal loyalty,word of mouth danshare of purchase.Konsumen yang puas terhadap Sport Stationcenderung memberikan attitudinal loyaltypositif, seperti word of mouthbagi lingkungan sekitarnya dan share of purchaseyang ditingkatkan.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | store attributes, consumer satisfaction, attitudinal loyalty, wordof mouth, share of purchase |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 26 Mar 2018 07:26 |
| Last Modified: | 26 Mar 2018 07:26 |
| URI: | http://repository.ubaya.ac.id/id/eprint/31896 |
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