THE ROLE OF CUSTOMER RELATIONSIDP MANAGEMENT IN INDONESIA BUSINESS

Andajani, Erna and Badriyah, Nurul (2017) THE ROLE OF CUSTOMER RELATIONSIDP MANAGEMENT IN INDONESIA BUSINESS. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 14 (1). pp. 1-7. ISSN 1693-7864, E-ISSN : 2597-4017

[img]
Preview
PDF
The role of customer relationship management_ErnaAndajani_2017.pdf

Download (1645Kb) | Preview

Abstract

Companies need to have tactics to win business competition. One way that can be used by the company is to recognize and understand the customer. Companies that perform customer relationship management will be able to sustain its business. The existence of customers is the driving .f.9rce of business enterprises in various industries. In business services, the customer can be as an actor and a very crucial business objects. This study aimed to clarify the concept of customer relationship management and serves some research management customer relations in Indonesia. The study also describes the application of customer relationship management the company has done in Indonesia

Item Type: Article
Uncontrolled Keywords: Customer Relationship Management, Customer, Relationship.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Ester Sri W. 196039
Date Deposited: 10 Apr 2018 08:21
Last Modified: 23 Apr 2018 08:58
URI: http://repository.ubaya.ac.id/id/eprint/31950

Actions (login required)

View Item View Item