EFFECT OF MICE DESTINATION ATTRIBUTES ON FORMING BALI TOURISTIC IMAGE

Leuw, Threslia Regina Martha and Widjaja, Fitri Novika and Andajani , Erna (2015) EFFECT OF MICE DESTINATION ATTRIBUTES ON FORMING BALI TOURISTIC IMAGE. In: Proceeding 12th International Annual Symposium on Management, Makassar-South Sulawesi, 13th-15th March 2015: SUSTAINABILITY AS A STRATEGIC BUSINESS ORIENTATION IN GLOBAL ECONOMY RECOVERY PHASE. Departement of Management Faculty of Business and Economics Universitas Surabaya, Surabaya, pp. 670-679. ISBN 978-979-99365-9-2

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Abstract

This research aims to determine the effect of the destination attributes to destination images of Bali by domestic MICE participants. In it addition to determine differences in the perc.eption of MICE destination attributes importance based on socio-demographic characteristics of the respondents. Objects used in this study is one of MICE destination in Indonesia, Bali. Data processing was performed by using SPSS 18 for windows. The sampling technique used was non-probability sampling and judgement sampling. Data was obtained direcly from respondents, who met the characteristics specifies, by distributing questionnaires. The samples used in this study was 189 respondents. The method used in this study was the ANOVA, /-test, and regression. The results of this study indicate the destination attributes has a significant effect on the formation of destination image of Bali and there are differences in perception between the participants about the importance of MICE destination attributes.

Item Type: Book Section
Uncontrolled Keywords: Cognitive Image, Affetive Image, Destination Attributes, MICE
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Ester Sri W. 196039
Date Deposited: 11 Apr 2018 07:17
Last Modified: 16 Apr 2018 02:31
URI: http://repository.ubaya.ac.id/id/eprint/31955

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