THE INFLUENCE OF SOCIAL ENVIRONMENT ON CUSTOMER EXPERIENCE IN RETAIL MALL

Andajani, Erna (2015) THE INFLUENCE OF SOCIAL ENVIRONMENT ON CUSTOMER EXPERIENCE IN RETAIL MALL. International Journal of Applied Business and Economic Research, 13 (5). pp. 2743-2749. ISSN 0972-7302

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Abstract

Customer experience into a form of competitiz>e ad1. emtage for the company. T1ze creation of a pleasant customer experience is essential for sen:• ice b11siness. Customer experience coincided with the delivery of the service process, tlzrouglr a process of customer mteraction with the company. Social erwiromnent are reflected tlzrouglz mstomer interaction with tlzc customer, the customer interaction with employees and cus tamers observations on the media campaign that used the company. T11is study used purposive sampling technique in 100 visitors one of the malls in the city ofSurabaya. The results shcnoed the influence of the social environment of the retail customer experience mall.

Item Type: Article
Uncontrolled Keywords: social ervironment, customer experience, retail
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Ester Sri W. 196039
Date Deposited: 12 Apr 2018 04:36
Last Modified: 16 Apr 2018 02:17
URI: http://repository.ubaya.ac.id/id/eprint/31964

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