COLLABORATION ON SMEs IN AN INDUSTRY CLUSTER: APPLICATIONS OF COMPETITIVE STRATEGIES FOR INCREASING CAPACITY IN THE GLOBAL ERA

Darmasetiawan, Noviaty Kresna (2015) COLLABORATION ON SMEs IN AN INDUSTRY CLUSTER: APPLICATIONS OF COMPETITIVE STRATEGIES FOR INCREASING CAPACITY IN THE GLOBAL ERA. In: Proceeding the 12th UBAYA International Annual Symposium on Management. Department of Management, Faculty of Business & Economics, Universitas Surabaya, Surabaya, pp. 208-215. ISBN 978-979-99365-9-2

[img]
Preview
PDF
collaboration on SMEs_2014.pdf

Download (1369Kb) | Preview

Abstract

All this time among similar companies, they tend to use a strategy that competes against each other. The company always considers their competitors as rivals who must be outdone, if they want to win the competition. However, it is not forever that the strategy will be effective. Quite the opposite, cooperation or mutual collaboration would be needed for one same industrial cluster. Collaboration in the same industrial cluster will increase knowledge in each SME. Sharing knowledge, resources and even to satisfy the needs of customers in an industrial cluster will increase the competitive ability of each SME. The Social capital theory and social exchange theory facilitates the discovery of collaboration strategy in similar companies that are in the same industrial cluster. This study aims to determine the benefits of the application of collaborative strategies undertaken by SMEs in several industrial clusters in Surabaya .• Since the beginning before they are formed as SMEs, SMEs candidates have been grouped according their interest clusters. Similarly, when they have formed as SMEs, they are also not apart from the cooperation and collaboration with other SMEs in a cluster on the same industry for a variety of purposes. It is considered to be a very effective strategy to be able to compete in this global era. The data in this study were obtained through in-depth interviews with SMEs established by the government of Surabaya, Surabaya city government representatives, as well as the analysis of documents.

Item Type: Book Section
Uncontrolled Keywords: collaboration strategy, industry clusters, social capital theory, social exchange theory
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Eko Setiawan 194014
Date Deposited: 17 Apr 2018 05:05
Last Modified: 17 Apr 2018 05:05
URI: http://repository.ubaya.ac.id/id/eprint/31982

Actions (login required)

View Item View Item