Communication strategies in improving agricultural society's value and participation

Darmasetiawan, Noviaty Kresna and Widjaja, Lanny Kusuma and Huang , Lijie (2018) Communication strategies in improving agricultural society's value and participation. In: Proceedings of the 15th International Symposium on Management (INSYMA 2018). Atlantis Press. ISBN 978-94-6252-475-0

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Abstract

This research was conducted following the research by Sonny (2008), which Javanese culture, a part of Indonesian culture, has been the philosophy of life and the attitude in life of Javanese people for years. The questions raised in this research were: (1) What is the communication strategy for improving the values of the agricultural society? (2) How can we improve participation in the agricultural society? (3) What factors are important in improving the communication strategies in improving the values and participation of the agricultural society? The research findings were (1) The communicator needed to be aware of what was needed by the agricultural society. (2) The level of participation of the agricultural society in Wedi and Tanjungharjo Village had different participation levels. (3) The belief and the clarity of the vision was the most important factor in the communication strategies in improving the agricultural society's value and participation level.

Item Type: Book Section
Uncontrolled Keywords: Value Improvement, Society's Participation, Culture, Trust
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Eko Setiawan 194014
Date Deposited: 19 Apr 2018 05:44
Last Modified: 19 Apr 2018 05:44
URI: http://repository.ubaya.ac.id/id/eprint/32023

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