How to Win Indonesian Movie Viewers: Case Of Village Cinema Australia

Wahyudi, Slamet (2018) How to Win Indonesian Movie Viewers: Case Of Village Cinema Australia. Jurnal Bisnis Terapan, 02 (01). pp. 35-42. ISSN 2580-4928; e-ISSN 2597-4157

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Abstract

Australia and Indonesia have a close relationship in many business areas including entertainment; this paper focuses on how Australia’s Giant Cinema expands its business into Indonesia. Since many Indonesian stay in Australia and experienced directly Australian products and services, they aware that Australian product has a high quality. Fortunately, vice versa, Australia quite familiar with Indonesian culture. This is an opportunity for Village Cinema to enter Indonesian Market. This paper will start with market segmentation and Village cinema’s target customer; furthermore it draws Village’s position map compare to its competitors in Indonesian market. Not to mention that Indonesian Cineplex has been quite established in many Indonesian primary city with XX1, 21 Cineplex and CGV formerly Blitz Megaplex lead the market share accordingly. However, there are some marketing strategy Village Cinema should choose, including product, pricing, promotion and distribution strategy. There is a chance for Village cinemas to be a Multinational cinema company player in Indonesia.

Item Type: Article
Uncontrolled Keywords: Entertainment Business, Village Cinema, Culture, Market Segmentation, Positioning, International Strategy, Multinational company.
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Polytechnic > Diploma in Secretary
Depositing User: SLAMET WAHYUDI
Date Deposited: 31 Jul 2018 08:03
Last Modified: 31 Jul 2018 08:03
URI: http://repository.ubaya.ac.id/id/eprint/32822

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