Pengaruh Attachment to Social Media dan Attitude Toward Social Media Terhadapa C2C Advocacy dan C2B Supportive Behavior Bagi Pengguna Media Sosial LINE di Surabaya

Sabanari, Nonik Natalia (2017) Pengaruh Attachment to Social Media dan Attitude Toward Social Media Terhadapa C2C Advocacy dan C2B Supportive Behavior Bagi Pengguna Media Sosial LINE di Surabaya. [Undergraduate thesis]

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Official URL: http://digilib.ubaya.ac.id/pustaka.php/247347

Abstract

Penelitian ini bertujuan untuk mengujipengaruh Attachment to Social MediadanAttitude toward Social Mediaterhadap C2C advocacydanC2BSupportive behaviorbagi pengguna media sosial Line di Surabaya. Pengolahan data dilakukan dengan menggunakan SPPS 16.0 dan Lisrel 8.70. Teknik pengambilan sampel yang digunakan yaitu non-probability samplingdengan teknik purposive sampling.Jumlah Sampel yaang digunakan 331 responden yang telah memenuhi karakteristik populasi.Hasil penelitian yang diperoleh menunjukkan bahwa Attachment to Social Media berpengaruh positif terhadap C2C advocacy dan C2B Supportive behavior.Sedangkan,Attitude toward Social Mediatidakberpengaruh terhadap C2C advocacydanC2B Supportive behavior.

Item Type: Undergraduate thesis
Uncontrolled Keywords: Social media; Attachment theory; Attachment behaviors; Social media advocacy; Social media support
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Masyhur 196042
Date Deposited: 03 Sep 2018 07:26
Last Modified: 03 Sep 2018 07:26
URI: http://repository.ubaya.ac.id/id/eprint/33311

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